By Andy Sambidge
Cadillac, General Motors' luxury brand, says sales up 14% as Saudi market jumps 31%
Sales of Cadillac, General Motors' luxury brand, rose 14 percent in the Middle East year-on-year in May, as dealers recorded their best May sales month ever.
The brand's sales were boosted by the GCC, as figures in Saudi Arabia, Cadillac's largest market in the Middle East, jumped 31 percent year-on-year.
Sales in the UAE also increased by 15 percent compared to the same month in 2012.
Sales continue to be driven by the 2013 Cadillac XTS luxury sedan, the all-new Cadillac ATS, the brand's entry into the world's most significant luxury car segment, and the Escalade, the region's most popular full-size luxury SUV, the car maker said in a statement.
Sales of both the XTS and ATS were up 37 percent and 44 percent month-on-month respectively. Sales of the Escalade climbed by eight percent year-on-year in May.
"May was another excellent month for Cadillac in the Middle East," said Nadim Ghrayeb, Cadillac regional brand manager for the Middle East.
"With the all-new 2013 sedans, Cadillac has a comprehensive vehicle line up that competes with other premium brands in terms of design, performance and technology. We are confident that our luxury brand will continue to attract more customers.
"It really is an exciting time for Cadillac with 10 new models planned in the next 3 years, including the XTS and ATS," added Ghrayeb.For all the latest retail news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.