US healthy lifestyle brand set for MidEast debut

Dubai's Landmark inks deal to open 80 Jamba Juice Co outlets across the Gulf region
US healthy lifestyle brand set for MidEast debut
By Andy Sambidge
Sun 05 Jan 2014 04:06 PM

The hospitality and leisure arm of Dubai's Landmark Group, announced on Sunday the signing of a franchise agreement with Jamba Juice Company, a global health and active lifestyle brand.

The deal will see the launch of Jamba Juice in the Middle East region. An estimated 80 Jamba Juice stores are planned over the next 10 years in the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman.

Jamba Juice will offer healthy food and beverage options with its first store set to open in Dubai this year, Foodmark said in a statement.

The product offerings will include freshly-squeezed juices, parfaits, smoothies and yogurts with real fruit, oatmeal, wraps, flatbreads and toasted sandwiches, all made with nutritious ingredients packed with vitamins, minerals and antioxidants, the statement added.

The launch plan comes just weeks after the UAE banned supersized fizzy drinks as part of a raft of new health measures as the Gulf state looks to reign in burgeoning obesity and lifestyle disease rates.

The federal cabinet came to the decision following the second day of what it described as a “brain-storming” session at a Sir Bani Yas island, and came on the back of a similar idea being introduced in New York City earlier this year by mayor Michael Bloomberg.

Kieran Mallon, COO of Foodmark, said: "We are confident that this partnership with a global leader in the health food and beverages sector will be well received in the region, where the soaring temperatures and humidity levels make it necessary for residents and visitors to keep hydrating themselves.

"Customers are becoming increasingly health conscious in their choice of food and drink, and Jamba Juice will offer beverage options that provide optimum levels of hydration and nutrients."

Jamba Juice Company said it believes the potential for Jamba Juice stores internationally exceeds 1,500 units, and the agreement with Landmark Group brings the current pipeline commitment to 480 stores in South Korea, Canada, the Philippines, Mexico, the UAE, Saudi Arabia, Bahrain, Oman, Kuwait and Qatar.

Thibault de Chatellus, senior vice-president, International, Jamba Juice Company, said: "Jamba Juice is excited about the opportunity of entering the Middle East region that has traditionally proven itself to be a great market for new food and beverage concepts. We will focus on quality and ensure only the best fruit in the world is handpicked, stored and used in our juices and smoothies."

Jamba Juice is headquartered in California with over 849 locations, across 26 states in the United States and internationally in the Bahamas, Canada, Philippines and South Korea.

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