US luxury operator eyes Qatar, UAE resorts

Nikki Beach set to open on The Pearl, Qatar, later this year, plans UAE resort by 2014
US luxury operator eyes Qatar, UAE resorts
A Nikki Beach resort.
By Andy Sambidge
Fri 22 Apr 2011 10:03 AM

US-based ultra luxury beach club operator Nikki Beach is set to open a resort and spa in Qatar, with the first phase of the project opening by the end of this year.

The Nikki Beach Hotels & Resorts concept was launched in 2008 and company chiefs say there are eight projects worth $200m in the pipeline including one in the UAE with two or three more being finalised.

The brand’s next opening, The Pearl Nikki Beach Resort & Spa, will be a boutique beachfront resort with 47 luxury villas and spa suites, the company said in a statement.

The Pearl resort, located on The Pearl island of Qatar will open in two phases.

The first will open by the end of the year and will include most of the food and drink offerings as well as retail shops while the second phase of 47 luxury villas and a spa will open by the end of 2012.

In the next three years, the company’s hotel and resort division expects to add nearly 1,000 rooms in jet-set destinations, according to Sary Arab, COO of Nikki Beach EMEA Hotels & Resorts Limited.

Arab said of the Qatar project: "Qatar is becoming a major player in the gulf economically, politically, and there is also interesting statistics that the population is expected to double in the next five years.

"There will be huge demand for services for hotel and entertainment. W showed the way by opening in Qatar before Dubai, Oman or another location.”

Arab added: “The 47 villas gives us an opportunity to sell a product that is quite unique in Qatar. Our projection is to lead the market in revenue per available room.”

Other Nikki Beach resorts in development are scheduled to open by 2014 in Cyprus, Greece, Croatia, the UAE and the Cape Verde Islands.

The beach club brand began in 1998 with Nikki Beach Miami, and now has 13 properties worldwide.

The company also created some specialty concepts, such as VIP lounges, a music production company, a lifestyle magazine, a clothing line for staff uniforms and beachwear and an event management company.

“Our idea is 15 to 20 properties worldwide in the next seven years, remaining boutique, and that’s it,” Arab said.

“Our idea is not to over expand, over dilute—only that many locations that have the right crowd, mix, net worth."

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