By Elsa Baxter
Franchise to open 15 outlets across Gulf states, plans to open brand in 40 countries
American sandwich chain Quiznos on Wednesday signed a master franchise agreement to open 15 outlets in Kuwait.
The Denver-based company signed the agreement with FoodCo Inc, a firm established with an unnamed local partner specifically to introduce US brands into the Gulf country, the company said in a statement Wednesday.
Over the next two years, Quiznos plans to grow the brand's international footprint to more than 40 countries and territories.
"Our primary focus in ensuring the best opportunity for success in a new international market is joining forces with individuals and organisations with proven industry experience, established local infrastructure and exceptional business acumen in the country where they operate," said Lee Vala, Quiznos international chief development officer.
Quiznos, a subsidiary of QIP Holder LLC, has nearly 4,000 restaurants.
Quiznos was operational in Kuwait until several years ago when the franchise owner (Action Group Holdings) decided to sell it off. They had only 2 small locations.
Why ? Their sandwiches are bad enough in the USA.