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Fri 19 Jan 2007 04:00 AM

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USRobotics hails leading Middle East partners

USRobotics has hailed the performance of its Middle East channel during a recent ceremony to reward partners for their efforts in 2006.

Networking vendor USRobotics has hailed the performance of its Middle East channel during a recent ceremony to reward partners for their achievements in 2006.

The company hosted more than 70 partners at the event in Dubai and handed out awards to several Middle East distributors and resellers for their efforts last year.

Tech Data Middle East walked away with the ‘best regional distributor’ and ‘best analogue sales’ awards, while rival Almasa scooped the prize for non-analogue sales. In Saudi, AIM landed the ‘best distributor’ title.

Meanwhile, UAE-based Quality Computers had plenty to celebrate after being named ‘best regional platinum partner’ and ‘best regional partner for non-analogue sales’. Boss Sunni Menghani also bagged the USR ‘oustanding performance’ award for 2006.

Virgin Megastores and Sharaf Digital were honoured for their achievements in the UAE power retail segment, while New Trend Computers won ‘best in-country partner’ in the Emirates. Al-Dura in Qatar, E-Tech Systems and Solutions in Kuwait, and Silicon Systems in Pakistan earned the same title for their respective countries.

In Saudi Arabia, Al-Shadadi Computers took home the ‘reseller of the year’ gong with compatriot Jarir Bookstore picking up silverware for its endeavours in the power retail market.

The bash was attended by the vendor’s VP international sales and operations EMEA, Peter Blampied, who revealed that the Middle East remains one of USR’s fastest growing regions. He said partners helped USR achieve the 50% rise in sales it had targeted for the Middle East last year, compounding the success the company enjoyed in the wider EMEA theatre. “It has been a good year for USRobotics in EMEA — we have grown our sales and grown our profitability,” explained Blampied.

“We have also seen a change in the mix of the business and what has been interesting is the focus on wireless and broadband,” he added. “In particular, you may be surprised that when you look at the number of broadband ADSL modems units shipped year-on-year, the increase was more than threefold in this region. That’s a fantastic result.”

USRobotics launched its maiden reseller programme in the region 18 months ago and the results of that launch are now being seen on the company’s top line. “The last really positive sign was that we wanted to achieve some growth in other parts of the Middle East and we had our attention on Saudi Arabia,” said Blampied. “In the Kingdom, we achieved a growth in sales of 82% year-on-year.”

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