By Salma Awwad
Italian carmaker is the latest brand to design phones for the British phonemaker
British high-end phone manufacturer Vertu announced its collaboration with Italian carmaker Ferrari to launch yet another exclusive range.
The limited edition Vertu Ti Ferrari is designed after the ergonomic lines of the Ferrari F12berlinetta, and metal elements of the phone are protected by a Diamond Like Coating (DLC) similar to that used to protect the engine components of the F12berlinetta.
The phone is enclosed with the same finely stitched leather that is seen in the car’s cabin and also features a Ferrari app, unique to Vertu.
The Vertu Ti Ferrari app is available in three languages - English, Italian and Chinese - and features a Ferrari inspired home-screen clock, four customised ringtones and eight Ferrari wallpapers.
Flavio Manzoni, Ferrari design director, stated: “It is always exciting for Ferrari to work with Vertu. We share the same values for craftsmanship and excellence of performance. By collaborating together in the design of the Vertu Ti Ferrari, we have created a model of phone which encompasses aspects of design unique to the Ferrari brand.”
Vertu Ti Ferrari is built by a single Vertu craftsman, whose signature is engraved in the handset as an assurance of Vertu’s commitment to quality.
Only 2013 of these luxury phones will be released, and price is available upon application.
Established in 1998 by Finnish mobile-phone manufacturer Nokia as a wholly owned subsidiary, Vertu was sold in October 2012 to private equity group EQT VI for a rumoured $200m, but the Finnish firm retained a 10 percent stake and continues to manufacture the handsets.For all the latest mobile phone news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.