By Guy Mathew
VIA has announced strong growth in sales during July. The company earned revenues of $57.8 million during the month compared to $45.4 million during June.
VIA has announced strong growth in sales during July. The company earned revenues of $57.8 million during the month compared to $45.4 million during June. The Taiwanese processor, chipset and board manufacturer has also announced full support for Microsoft Windows CE .NET embedded operating system and an updated mainboard, the first to be based on its Apollo P4X266E chipset.The jump in sales comes at a time when the PC business is slow and other manufacturers are cutting back. In an effort to diversify VIA has made concerted moves towards the developing market for smaller form factors with fanless low power processors for devices that need long battery life."These results reflect continued strong execution across all our product lines despite the uncertain market conditions," said Richard Brown, director of marketing at VIA Technologies."We are confident that through our Project Canaan diversification strategy we are building a stronger, broader based company able to focus on both core and emerging market segments," he added.The Windows CE .NET platform is designed for the new wave of small form factor and mobile devices that are starting to reach the market. Keith White, senior director of marketing for Microsoft’s Embedded and Appliance Platforms Group, said: “In today's growing device market, OEMs look to companies like VIA for engineering resources and skills to assist them in quickly developing their Windows powered devices."Brown welcomed the development of the platform saying that it was a move towards ‘total connectivity’ between PC s and other devices. “We fully anticipate the richer feature set of Windows CE .NET to enhance the performance of small form factor and mobile devices and further extend the reach and utility of the Internet,” he added.The P4PB 266E mainboard comes with features like support for a 533MHz front side bus on the latest Pentium 4 processors and six USB 2.0 ports to attach peripherals. It also features six channel audio support and ATA/133."The VIA P4PB 266E mainboard features all the essential performance and connectivity technologies to enable our customers to maximise their technology investments in today's highly unpredictable business environment," commented Brown.