Carmaker Ford celebrated the establishing of its Middle East and Africa office in Dubai with a promotional stunt at Burj Khalifa, the world’s tallest building.
Ford engineers and staff spend hours assembling a Ford Mustang car at the observation deck of the iconic tower.
As the final piece to the elaborate jigsaw, executive Bill Ford, great-grandson of legendary carmaker Henry Ford, placed the pony badge to the 2015 yellow Mustang on the 112th floor of the skyscraper.
“Today we planted the Ford flag in the Middle East & Africa, an exciting, vibrant region that represents the final frontier for growth in the auto industry,” Ford said. “We also sent a message to the world that Mustang is going global after 50 years as America’s greatest motoring icon.”
The new Dubai headquarters will cover 67 Ford markets in North Africa, Sub-Saharan Africa, South Africa and Middle East regions. Industry sales in Middle East & Africa are expected to grow 40 percent to 5.5 million vehicles by 2020, the company claimed.
Ford plans to launch 25 new vehicles in region by 2016.For all the latest car news & reviews from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
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