Raha Moharrak - the first Saudi lady to summit Everest - is TAG Heuer's first Arab brand ambassador. She joins the likes of Cristiano Ronaldo, Bella Hadid and Chris Hemsworth as TAG 'friend of the brand'.
Today, Moharrak is a keen speaker of women's rights in Saudi Arabia and the rest of the Arab world. While she works at a leading advertising agency by day, she continues to climb whenever she can. It was her want to push boundaries (both physically, and culturally) that first attracted the eye of TAG Heuer.
(Source: ESQUIRE Middle East YouTube channel)