The decision comes as the company launched its range of products for 2018 and unveiled some significant enhancements to their offerings.
With over 7,200 offers for restaurants, bars, attractions, leisure activities, hotels, spas, salons, gyms, fitness studios, retail, everyday services and much more - the Entertainer delivers over AED3.2 million ($871m) in savings for customers in the UAE.
After 16 years, the Entertainer is saying goodbye to books in 2018, marking the end of an era - all 2018 products will only be available to use via the Entertainer app.
Founder and chairman Donna Benton explains why.
(Source: Arabianbusiness.com YouTube channel)