Video: Facebook's algorithm change

Thu 01 Feb 2018 10:33 AM GST
In January Mark Zuckerberg announced one of the biggest-ever changes to Facebook's algorithm. From now on, user feeds will prioritise the posts of friends and family, with far less emphasis on news.

In this edition of Inside AB Jeremy Lawrence asks Neil Halligan why the social media giant has made this change, and asks how it will affect the user experience – and also the businesses who rely on it for advertising their products and services.

(Source: YouTube channel)