In response to the entry of international players such as Netflix and Amazon Prime into the local market, OSN has launched its own on demand services, Play, Go and Wavo, adding to the digital offerings by the likes of Icflix and StarzPlay.
These providers can skip your TV set top box and stream straight to an app on your phone. But, importantly, digital streaming only owns five percent of market share, so the battle for viewers is far from over.
In this edition of Inside AB, Jeremy Lawrence and Shayan Shakeel look at where the market is likely to evolve in the coming months.
(Source: Arabianbusiness.com YouTube channel)