Video: Market shift: micro versus macro-influencers

Wed 28 Feb 2018 10:02 AM GST
Tanaz Dizadji is no stranger to entrepreneurship, having founded search-centric city guide Insydo in 2016 and garnering over half a million users per month.

Fast forward just a year later and Dizadji has already launched her second venture, Middle East micro-influencer platform Brand Ripplr.

The concept aims to solve the “logistical nightmare” of facilitating influencer marketing campaigns, an issue she herself faced when working with brands for Insydo. As for the Brand Ripplr name, it refers to the engagement waves that micro-influencers have the ability to create through social media thanks to genuine followers.

(Source: YouTube channel)