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Mon 19 Mar 2018 12:21 PM

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Video: Is influencer marketing about to change forever?

The UAE's National Media Council will require anyone conducting "commercial activities" through social media to register for a government-issued license by June this year.

The new rules target social media influencers who use their internet fame to advertise products.

In this edition of Inside AB, Shayan Shakeel talks to Tom Norton, head of Content at ITP Live, the region’s largest full service social media and influencer marketing agency, to find out what this means for the nascent influencer industry.

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(Source: Arabianbusiness.com YouTube channel)