Osman Sultan, CEO of du, wrote a manifesto for preserving humanity in a digital age.
First he laid out the problem: we live in an era where industry is in a constant state of disruption, and is also struggling to manage a deluge of data.
He also wrote of the “attention economy” where brands are engaged in a never-ending battle for the consumers’ time.
The solution, he says, is that brands must cut through this clutter and operate on a human level. “Every customer interaction should be treated as a face-to-face meeting,” he writes.
In this edition of Inside AB, Jeremy Lawrence and Lubna Hamdan run through the ideas outlined in Sultan’s post for Arabian Business. They also discuss dU’s controversial #postwisely campaign and the reason Sultan stands 100 percent by its message.
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(Source: Arabianbusiness.com YouTube channel)