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Mon 9 Apr 2018 11:05 AM

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Video: New rules for social influencers

From this June, UAE social influencers will need a license to operate in the country. Yesterday we looked at what those laws entail.

Today on Inside AB, Jeremy Lawrence and Eddie Taylor gauge the reaction among both social media influencers, as well as the established media and advertising industry.

According to GroupM MENA CEO, Filip Jabbour, any moves that add transparency to the industry and help measure results are a good thing. And for ITP Media Group CEO, Ali Akawi, the laws will benefit ITP Live, its influencer talent agency, by professionalising the industry.

(Source: Arabianbusiness.com YouTube channel)