Alanoud Al Mubarak saw the need for a platform that connects fashion buyers with designers, so decided to launch a non-transactional online navigable directory based in one of the region's most promising yet untapped markets, Saudi Arabia.
Fashtory, which operates in over 21 countries including the UAE, boasts products ranging from bespoke clothing to abayas and shoes.
Al Mubarak tells Arabian Business how the app supports emerging designers and tackles current challenges while offering a free service.
Jeremy Lawrence and Lubna Hamdan look at her work and ask how it sheds a light on the challenges and opportunities that other regional brands face in this space.
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(Source: Arabianbusiness.com YouTube channel)