The Arab Youth Survey (AYS) has become essential reading for public and private organisations, who now have comprehensive data and analysis from which to make informed decisions thanks to ASDA'A Burson-Marsteller, the PR giants behind the survey.
Now in its tenth year the 2018 AYS makes fascinating reading. First the good news: the latest AYS reveals that 63 percent of young Arabs have a high level of confidence in Saudi Crown Prince Mohammed bin Salman and his leadership. The number rises to 91 in Saudi itself. His anti-corruption campaign is supported by 86 percent of young Arabs.
Given that Time magazine just named him one of the world’s 100 most influential people in the world, having the support of the Arab youth for his landmark reforms is essential and to be welcomed.
Equally impressive is the finding that the United Arab Emirates is, for the seventh year running, the country young Arabs would most like to live in. This is a ringing endorsement of the UAE’s wise leadership, liberal culture, tolerance and excellent infrastructure, healthcare and education systems. If there ever was role model country for the region, there can be no doubt that the UAE is it.
Having said all that, it is worth noting that creating well-paid jobs, modernising the education system and cracking down on government corruption were all seen as important – with 86 percent of youth in the Levant saying their countries are now moving in the wrong direction. Understanding the hopes and fears of the Arab youth is only half the job. Acting upon them is the other, more important, part.
In this edition of Inside AB, Jeremy Lawrence and Eddie Taylor analyse the report’s key findings.
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(Source: Arabianbusiness.com YouTube channel)