Video: Twitter's plans to grow in the Middle East

Thu 17 May 2018 05:16 PM GST
Twitter has a new Arabic live show in the region during Ramadan. In this edition of inside AB, Shayan Shakheel talks to Benjamin Ampen, Twitter's regional managing director, about the show and the growing importance of video to the social media giant.

Ampen talks about the live-streaming of football games and how it worked with Emaar to broadcast the New Year’s Eve laser show at Burj Khalifa.

He also discusses the importance of the Saudi Arabian market, explaining how 27 percent of women found out about the lifting of the ban on women drivers via Twitter, and how it shows how important Twitter is to conversation in the Middle East.