Noon and eBay have signed an agreement that will allow local consumers to purchase items from the US and other parts of the globe.
The announcement comes at a time in which the e-commerce landscape is heating up, following the $800 million deal between Souq and Amazon and Emaar Malls Group’s 51 percent acquisition of Namshi.
But what does this mean for the region’s consumers? Is the local e-commerce sector on the cusp of a massive boom?
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(Source: Arabianbusiness.com YouTube channel)