Video: The boardroom guide to digital accountability

Mon 16 Jul 2018 11:06 AM GST
Today's businesses require a way to assess their digital performance all the way up to the top management positions. Yet many executives are not equipped with the tools needed to quickly assess digital performance, measure success and increase performance based on clear measurement points.

In this edition of Inside AB, Eddie Taylor talks to Alexander Rauser about his new book ‘Boardroom Guide to Digital Accountability’ in which Rauser shares a new approach to how top management can assess the impact of their digital solutions to ensure business success.

(Source: YouTube channel)