Video: How YouTube plans to stay on top in the Middle East market

Wed 18 Jul 2018 10:44 AM GST
YouTube continues to dominate online video and wants to cement that position with it 'creator spaces', including one in Dubai. Robert Kyncl, YouTube's global chief business officer, told Arabian Business how the brand intends to foster regional content creation in a market where every other social media player wants a bigger stake of a very lucrative business.

In this edition of Inside AB, Bernd Debusmann and Jeremy Lawrence look in detail at those regional plans and ask why the Google-owned leviathan is so intent on fending off the growing number of competitors to its business.

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(Source: YouTube channel)