There is a lot riding on Jumeirah Group's latest chief executive. The legendary hospitality giant witnessed the departure of two CEOs in the span of just two years, before putting its faith in Portuguese hotelier Jose Silva in January 2017. He has his work cut out for him - maintaining one of the UAE's most successful homegrown brands is anything but easy, yet growing it into the global empire it wishes to become is a whole other level of ambition.
Jumeirah seeks to become to hospitality what Emirates has become to aviation – bringing Dubai to the world and the world to Dubai. It has already succeeded in putting the once little-known port city on the map through iconic creations such as the sail-shaped Burj Al Arab, the Jumeirah Beach Hotel, and many more.
In this edition of Inside AB, Jeremy Lawrence and Lubna Hamdan look at Silva’s plans to scale this very successful model across the world.
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(Source: Arabianbusiness.com YouTube channel)