Jumeirah seeks to become to hospitality what Emirates has become to aviation – bringing Dubai to the world and the world to Dubai. It has already succeeded in putting the once little-known port city on the map through iconic creations such as the sail-shaped Burj Al Arab, the Jumeirah Beach Hotel, and many more.
In this edition of Inside AB, Jeremy Lawrence and Lubna Hamdan look at Silva’s plans to scale this very successful model across the world.
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(Source: Arabianbusiness.com YouTube channel)