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Mon 30 Jul 2018 10:53 AM

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Video: Understanding UAE credit card advertisements - a look beyond the marketing slogans

Credit card advertisements are everywhere these days - Billboards, newspapers, TV, radio, most likely even in your inbox.

Every card provider wants to one-up the competitors with offers, deals and discounts. In such a scenario, wouldn’t it be great if you could just tune out the noise and look beyond the marketing slogans, to understand exactly how the credit card can benefit you?

But although every card provider wants to one-up the competitors with offers, deals and discounts, it's important to understand what's beyond the marketing slogans.

In this edition of Inside AB Bernd Debusmann and Shayan Shakeel look at a piece that Ambareen Musa, founder and CEO of comparison site Souqalmal wrote for Arabian Business where she reveals what’s really behind three of the most common credit card marketing hooks.

For more on the story visit.

(Source: Arabianbusiness.com YouTube channel)