The first UAE T20 league has the potential to become a lucrative sporting event, attracting international sponsors and franchise owners, according to a new report commissioned by the Emirates Cricket Board (ECB).
The report, authored by Tim Wigmore, a sports business journalist, highlights the impact the growth of cricket will have on the region.
It said that as T20 goes from strength to strength on the global stage - with each Indian Premier League (IPL) game now worth $9 million - the UAE’s first T20 league, UAE T20x, has the "ability to fulfil a unique role in the market".
The report said cricket is the second most popular sport in the UAE, only 5 percent shy of football and the most popular game among Asian expats.
In this edition of Inside AB, Shayan Shakeel asks Salman Sarwar Butt, CEO of the UAE T20X League and OPI Sports, what we can expect from the UAE’s T20 league when it launches this December.
(Source: Arabianbusiness.com YouTube channel)