Ithra Dubai might only have existed as a standalone entity for 18 months but its vision is bold, judging by its website manifesto. "To be renowned as progressive visionaries who are set apart by our bold and fearless approach in the creation and enrichment of communities in Dubai, to ultimately transform the legacies of our past into landmarks of the future," it proudly states.
As CEO of Ithra Dubai, Issam Galadari has been charged with putting Deira back on the map as the city's business and cultural hub. And in this edition of Inside AB, Bernd Debusmann and Jeremy Lawrence look at how he plans to do that and what it means for the city’s traditional trading hub.
(Source: Arabianbusiness.com YouTube channel)