Raffaele Annecchino, Managing Director of South Europe, Middle East & Africa Business at Viacom International Media Networks, has been in the business for 20 years. He says right now is the most complex, but also exciting, time he has ever witnessed.
The market is fragmented, new platforms are appearing all the time and for content producers, such as Viacom, this is a huge challenge but also a huge opportunity.
In this edition of Inside AB, Shayan Shakeel discusses the media content landscape with Raffaele Annecchino to find out what one of the market’s biggest players plans to do to make sure they come out on top.
(Source: Arabianbusiness.com YouTube channel)