The likes of Netflix, StarzPlay, Amazon Prime and OSN are locked in a battle to gain or retain market share. New technology and changing users habits mean that everything is up for grabs as the production and delivery of content rapidly evolves.
Raffaele Annecchino, Managing Director of South Europe, Middle East & Africa Business at Viacom International Media Networks, has been in the business for 20 years. He says right now is the most complex, but also exciting, time he has ever witnessed.
The market is fragmented, new platforms are appearing all the time and for content producers, such as Viacom, this is a huge challenge but also a huge opportunity.
In this edition of Inside AB, Shayan Shakeel discusses the media content landscape with Raffaele Annecchino to find out what one of the market’s biggest players plans to do to make sure they come out on top.
(Source: Arabianbusiness.com YouTube channel)