On Monday, the NMC unveiled new guidelines governing advertisements in the UAE which noted that “advertisements must be identified on social media clearly”.
“The advertisement must appear distinctly and separately from media or written material or any other material,” the new rules state. “Clear borders should be placed between the advertisement and other content and time intervals should be placed in the event of a broadcast.”
The regulations also state that the use of hashtags – such as # ad or # paid_ad – are not to be “accompanied by many hashtags in such a way that they are hard to see.”
Additionally, the NMC noted that the terms “thank you for” or ‘in cooperation with” are not sufficient to disclose whether any advertisement is paid or not.
In this edition of Inside AB, Jeremy Lawrence and Lubna Hamdan take a look at the new regulations to ask what effect they will have on a booming, but still immature, industry.
(Source: Arabianbusiness.com YouTube channel)