US luxury carmaker Lincoln says it is bucking the trend of a squeezed luxury market in the region, and is witnessing growth. The brand says new product offerings - especially the Navigator - and great distribution are the primary reasons for its success.
But how does Lincoln plan on attracting the millennial market? This will be key to it outpacing its rivals in future.
In this edition of Inside AB, Shayan Shakeel talks to Sarah Rae, director of Lincoln Middle East, to find out more about the US brand’s plans for the region.
(Source: Arabianbusiness.com YouTube channel)