In recent years, the lines between PR, media, advertising and events have blurred to the point where everyone is seemingly fighting for the same space.
This is compounded by the rise of ‘content creators’ which now includes anyone with a phone and a social media account.
In this edition of Inside AB, Jeremy Lawrence talks to Ayman Fakoussa, co-founder of Dubai-based luxury PR and events company The Qode, which recently announced a strategic partnership with European firm The Independents and its founding agencies, Karla Otto and K2.
The deal will give The Qode a global outlook that is vital to navigating this new terrain, but what exactly will this future look like?
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(Source: Arabianbusiness.com YouTube channel)