This is compounded by the rise of ‘content creators’ which now includes anyone with a phone and a social media account.
In this edition of Inside AB, Jeremy Lawrence talks to Ayman Fakoussa, co-founder of Dubai-based luxury PR and events company The Qode, which recently announced a strategic partnership with European firm The Independents and its founding agencies, Karla Otto and K2.
The deal will give The Qode a global outlook that is vital to navigating this new terrain, but what exactly will this future look like?
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(Source: Arabianbusiness.com YouTube channel)