Video: Can voco capture the Middle East's hospitality market?

Mon 17 Dec 2018 10:21 AM GST
InterContinental Hotels Group (IHG) has penned agreement with ACICO Gulf Real Estate to rebrand Nassima Royal Hotel as voco Dubai, the first signing of IHG's new upscale hotel brand in the region.

Voco – which means ‘to invite’ or ‘come together’ in Latin - was launched globally in June 2018 to help IHG break into the $40 billion upscale hospitality segment, which is expected to grow to $20 billion by 2025.

The new voco Dubai, which is located on Sheikh Zayed Road, has 471 rooms and includes a business centre, 1,000 square-metres as well as recreational facilities such a spa, outdoor swimming pool and gymnasium.

(Source: Arabianbusiness.com YouTube channel)