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Tue 29 Jan 2019 10:30 AM

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Video: Debunking the Gillette ad controversy

A new Gillette commercial calling out "toxic masculinity" has sparked both praise for and criticism of the razor company. But did they get it right or have they missed the mark?

The new ‘we believe’ ad plays on the company’s tagline ‘the best a man can get’ to address issues such as bullying, the #metoo movement, harassment etc.

Despite of backlash from prominent public figures as well as the masses on social media, P&G went on the record to say that their sales remain "in line with pre-campaign levels".

(Source: Arabianbusiness.com YouTube channel)