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Thu 14 Feb 2019 10:49 AM

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Video: Will.i.am, and Dubai's MAF planning to build 'a tech company the size of Amazon'

Grammy winning music producer Will.i.am is convinced Majid Al Futtaim (MAF) group could become a company the size of tech giant Amazon.

On Twitter, the musician-turned-technologist posted a message on MAF’s account saying, “If you thought MAF was not a tech company the size of Amazon, think again. Let’s go.”

The artist’s technology company I.AM + earlier this month entered into a commercial partnership with the Dubai-based retailer, it’s first ever, to provide voice-based AI powered assistance to shoppers via a device that resembles Amazon’s Alexa.

“With this company I started my idea was to create a conversational AI for humanity. Not mimic the business models of today’s giants but provide aomething thst would enrich people’s lives,” he said in conversation with Arabian Business at the World Government Summit yesterday.

“Data is the new oil, data is the new power. And personal AI is more important than the personal computer today,” he added.

(Source: Arabianbusiness.com YouTube channel)