Video: Has impact investing come to the Middle East and UAE?

Sun 17 Feb 2019 10:59 AM GST
Companies will increasingly be involved in 'impact' investing as they work to build loyalty among socially conscious millennial customers and prospective employees, according to Crescent Enterprises CEO Badr Jafar.

Ultimately, he said, companies will likely see that social responsibility makes business sense because “that is what key stakeholders demand.”

Statistics from a 2015 Nielsen report revealed that 73 percent of global millennials are willing to pay extra for sustainable offerings, up from 50 percent in 2014.

(Source: Arabianbusiness.com YouTube channel)