Joris Evers, Chief Communications Officer of La Liga explains the implementations of emerging technologies in football including Replay360, Video Assistant Referee (VAR), virtual reality etc. in order to improve football viewing experiences for fans.
He also reveals La Liga’s main source of revenue and how the Middle East and UAE play an important role.
The Middle East was the first place where they started an international office considering La Liga is the most popular league in the Middle East.
(Source: Arabianbusiness.com YouTube channel)