She emphasizes the relevance of the cohort called Generation Z for retailers and brands. According to her, catering to their unique needs given their unique characteristics is paramount for the businesses today. "Chiefly, they are very mobile, social, visual, collaborative, sharing, green, and like to be in control", she explained.
The main reason to watch out for this particular cohort is because their behaviour is being adopted by older generations and this is happening for the first time.
This generation has turned the retail atmosphere globally where trends have shifted from customer loyalty to retailer loyalty.
(Source: Arabianbusiness.com YouTube channel)