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Wed 27 Mar 2019 10:48 AM

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Video: British celebrity chef Gordon Ramsay tells social media influencers should pay for reviews

Social media influencers should pay for their own meals at restaurants if they wish to write reviews, according to British chef, restaurateur, author and television personality Gordon Ramsay.

“I think every influencer, if they pay, have the right to write whatever they wish,” he said.

Ramsay’s comment was in response to a question regarding chef Izu Ani’s ban on Foodiva blogger Samantha Wood from his restaurant Gaia at DIFC after the social media personality wrote a negative review of the outlet in November last year.

Ani claimed the review was “personal” and was due to the chef refusing Wood’s demand for thousands of dirhams to include his other restaurant Carine in her ‘Dine Around Dubai’ experience, which sees customers pay to be taken to mystery restaurants.

“I’ve worked two years on this project. What have you done? You want freebies everywhere. You want people to pay you. I don’t pay you for articles. If you like what I do, you like it, if you personally don’t, that’s fine,” the chef said.

Wood denied the claims and said the review, which was referred to as “Fawlty-esque” in reference to British sitcom Fawlty Towers about a shoddily run hotel, was “objective and constructive”.

Arabian Business' Shruthi Nair and Bernd Debusmann discuss whether social media influencers should pay for doing reviews and how authentic are their reviews in today's day and age.

(Source: Arabianbusiness.com YouTube channel)