Video: Why people drink Vimto at Ramadan

Thu 16 May 2019 09:58 AM GST
The holy month of Ramadan is a time steeped in tradition.

For some, the emphasis is heavily on reflection, acceptance and generally trying to be better all-round human beings. For others, family plays a central part in the month as people bond during times of iftar and suhoor. But there is one curious there member of the Ramadan tradition in the Gulf that tends to raise an eyebrow, the region's favourite drink: Vimto.

Just as you're likely to eat turkey on Thanksgiving, or chocolate eggs at Easter, seemingly no iftar is complete without the sugary grape, blackcurrant, and raspberry flavoured drink that originally hails from Manchester.

In fact, such is the popularity of the drink across the Gulf, that Saudi Arabia, Kuwait and the UAE are the highest consumers of Vimto in the world outside of the UK.

(Source: ESQUIRE Middle East YouTube channel)