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Sun 9 Jun 2019 12:19 PM

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Video: Avoid these mistakes while creating a customer experience strategy

"With immense price pressure across the MENA region, many of our Dubai-based CMO's and CCO's are having to discount prices in order to reach their sales targets", says Frank McCarthy, Head of Strategy, EMIR.

However, he added, since price cutting is not a long-term sustainable strategy, 35% of their members are making customer experience their number one focus.

Watch the full video to learn about the mistakes you should avoid to implement an effective customer experience strategy.

(Source: Arabianbusiness.com YouTube channel)