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Tue 20 Aug 2019 10:08 AM

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Video: A look inside the exclusive world of the UAE's business club

Emirates World Club is a Dubai-based VIP-private members' club that has attracted not only the region's highest-level CEOs, VPs, business VIPs and senior GMs, but a global C-suite elite that shares the common bond of bearing the unique responsibilities that come with high-level corporate performance.

When we think of the successful CEOs of well-known national, regional and multi-national firms, we imagine people who are at the pinnacle of their success – the pinnacle being the very top tip of the triangle. And thinking about this, not in business but in human terms, Emirates World Club founder Romika Fazeli has correctly identified that the only people who really understand the life, challenges and victories of top CEOs…are other CEOs and GMs at the same level.

Force of nature and powerhouse of charm, beauty and emotional intelligence, Fazeli has single-handedly grown one of the most difficult-to-enter private member business clubs in the world, based in the luxurious heart of Dubai.

Fazeli says: “The most successful and highest-achieving businesspeople are often also the most hunted individuals in the corporate ecosystem. Other businesspeople want the opportunity to meet them, few get the opportunity to network with these ultimate decision-makers, and everyone – everyone - wants to pitch and sell something to them. Can you imagine being that person? Can you imagine that there are so many people who make strategies to try and meet you, but none are interested in you as a person?

As founder of this organisation, I protect our members from intrusion. I do feel awful about having to politely decline some of the commercial offers that approach us, but even the brands that we allow to sponsor events need to meet certain suitability criteria by our advisory members.”

(Source: Arabianbusiness.com YouTube channel)