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Thu 19 Sep 2019 11:27 AM

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Video: Is influencer marketing worth the investment?

According to a survey carried out by BPG Orange and YouGov, 71 percent of those surveyed said their purchasing decisions are affected by the content posted by influencers.

Another survey, by the same researchers, revealed that 94 percent of in-house marketers in the UAE believe that social media marketing has a very significant impact.

(Source: Arabainbusiness.com YouTube channel)