Advertising is dead. Advertising is dying. We've been hearing this since the 90s with the arrival of the internet when everyone was sure that TV spots were going to disappear.
Fast forward to today, more money is spent on advertising - particularly in digital advertising - than ever.
Fatima Shaikh from Radix and Alex Malouf from Procter and Gamble discuss the death of creativity in the ad industry and the importance of purpose ads in this region on this week's Crossfire Debate.
(Source: Arabianbusiness.com YouTube channel)