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Thu 21 Nov 2019 11:16 AM

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Video: Is the Middle East missing opportunities for global brand diplomacy?

The Middle East is lagging behind in the rest of the world when it comes to global brands that can represent its values abroad, Crescent Enterprises CEO Badr Jafar said at the Arabian Business Forum in Dubai.

In addition to being the head of Crescent Enterprises – a diversified global business headquartered in Sharjah – Jafar is the president of Crescent Petroleum, the region’s largest privately-owned petroleum company.

In a keynote address at the event entitled “the true meaning of success”, Jafar said business success is no longer measured exclusively in terms of profitability.

(Source: Arabianbusiness.com YouTube channel)