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Thu 28 Nov 2019 09:05 AM

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AB Forum: What businesses can learn from sports

A willingness to win, never resting after past successes, innovating and working to surpass expectations are among the principles that separate occasional winners from stellar champions, according to James Michael Lafferty, the CEO of Fine Hygienic Holding.

In addition to being a successful businessman with the likes of P&G, Coca-Cola and British American Tobacco, Laffery has coached national and Olympic-level athletes in the United States, Nigeria and the Philippines.

Speaking at the Arabian Business Forum in Dubai, Lafferty said that businesses can learn a number of principles from the world of professional athletes that can help make individuals – and entire firms – be “champions” in their field, rather than merely occasional winners.

(Source: Arabianbusiness.com YouTube channel)