In 2019, the quest for enhancing consumer experience drove brands across the MENA region to fully dedicate themselves to their consumers, building and maintaining their trust.
Businesses continued to place their customers at the heart of everything they do.
Brands that invested in serving relevant and personalised communications, products, and services emerged victorious, with higher brand awareness, higher customer retention, and even higher customer satisfaction rates.
As we enter 2020, we expect trends like messaging, ever-evolving technologies like AR and VR, and personalisation to further shape the consumer experience.
In order to go the extra mile to meet people where they are and provide them with most favourable experiences, businesses in the Middle East & North Africa (MENA) region can prepare by adopting new strategies and marketing tools to capture attention, improve customer support and drives business results.
(Source: Arabianbusiness.com YouTube channel)