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Mon 20 Jan 2020 09:30 AM

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Video: Why The Royal Atlantis, Dubai needs a bespoke marketing campaign

The Atlantis in Dubai is about to get a much bigger and more luxurious brother, The Royal Atlantis.

CNBC's James Wright finds out what will make this new uber-luxury hotel and residences stand out, and how it's being marketed to an exclusive clientele.

(Source: CNBC International TV YouTube channel)