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Thu 23 Jan 2020 09:58 AM

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Inclusion of people of determination: Sofitel's controversial post - insensitive or smart PR?

Josh Corder, ITP's hospitality journalist, Ricky Mearns, Co-founder of NorthStart and Loredana Matei, Founder of PR firm Jensen Matthews discuss one very controversial LinkedIn post from Sofitel hotel about recruiting a person of determination "as part of their ongoing commitment to promoting diversity and inclusion in the work place."

Find out why the post went viral and the problem of inclusion of people of determination in the first episode of ABTV's roundtable session.

(Source: Arabianbusiness.com YouTube channel)