One pixel at a time, Dubai will light up the facade of the world's tallest building to represent each donation made to relieve coronavirus-hit communities across the United Arab Emirates. The Burj Khalifa, which stands 828 metres (2,717 feet) high, will be transformed into the "world's tallest donation box" as part of a campaign to provide 10 million meals to low-income people.
For each AED10 ($2.7) donation, one of the building's 1.2 million LED lights will be illuminated - each representing a meal.
On Sunday, less than 24 hours since the launch of the appeal, a live count on the website indicated that more than 176,000 meals had been donated.
(Source: Arabian Business YouTube channel)