Video: Lego's massive expansion plans for the Middle East

Tue 26 Feb 2019 10:13 AM GST
A fast growing consumer lifestyle market boosted by an explosion in youth numbers has prompted Lego to open an office in Dubai.

After announcing it would take the step in May 2018, the company officially inaugurated its new office in Dubai Design District on Thursday.

Lego sells approximately 70 billion ‘building blocks’ each year. Those sales brought in roughly $5.3 billion (35 billion Danish kroner) according to its last available full year financial results in 2017.

(Source: YouTube channel)