Joelle Mardinian, Alanoud Badr and Mohanad Alwadiya | ITP Live

Thu 09 Mar 2017 10:50 AM GST
Social media superstar Joelle Mardinian headlined the first ever ITP Live: Influencer Marketing Summit.

The Summit, hosted by BBC television presenter and ITP chairman Andrew Neil, brought together the biggest brands, media agencies and influencers for an in-depth look at the state of the influencer industry and the power that influencer marketing has in the social media age.

Other featured speakers at the event were social media star Alanoud Badr, Tanaz Dizadji, founder & CEO, insydo; Georgios Kotsolios, head of PR & social media content management, Al-Futtaim Group; Dino Wilkinson, technology, media & telecoms partner, Norton Rose Fulbright; Amr Aboelinin, head of digital marketing & content, ‎Al Tayer Retail, and Alex Malouf, corporate communications and reputation manager - Arabian Peninsula, Procter & Gamble, and vice-chair of the Middle East Public Relations Association.

(Source: CEO Middle East YouTube channel)